Promoting Your Audio Books

Believe it or not, some people find it mentally painful to sit and read a print book. Some people don’t have the time, considering their busy schedules. In the past, this was not the case. People loved to read, but with the advent of innovative technology such as mobile phones, laptops, tablets, iPads and the latest gadgets, there are hardly many people buying printed books as before. So what is the option since the written word has to be read?

Audio books have been around for a few years, but have not been as popular as E-books (electronic books). Recently, there seems to be a surge in the purchase of audio book formats. Consider the convenience of listening to an audio book while you drive in your car or exercise at the gym. I love to read, so I could do both printed and audio, but for those who just cannot see themselves opening up a printed book, audio is the ideal option.

I have created a couple of audio books from my printed copies and the response has been amazing. In fact, people are buying more of these audio books than the printed copies and guess what? They are the same price, so what is the catch? People prefer to listen with their ears than read with their eyes.

Delivering Content

When you are a writer, it is crucial that you deliver content in a variety of formats so that you can reach a broader audience and allow them to read the content in a way that they would prefer. Doing so will ensure that the information is easily and properly digested. I love printed books, but in the past, I found more time to read. These days, I am busy writing and don’t have as much time. So I can relate to anyone who doesn’t have the time.

Audio books make it easier for many people and for writers, like me as well. There are many different ways to promote your audio book. You could share a sample chapter on your blog, or you could host a webinar speaking on the related topic in your book to educate your target audience. You could also produce a book trailer, which is a preview of the audio and any visual components associated with it. This combination will bring your book to life.

Beyond Audio Book Production

The hard work doesn't start when creating your audio book, but it is at the end of production. When promoting your audio book, approach your marketing efforts as if you were launching a new product. Don’t treat it as an extension of the printed copy. This is the mistake many authors make. Consider it an entirely new product for an entirely different target audience – the ones who prefer to listen more than read. Use all the avenues and techniques that you are privy to such as:

• ·         Writing a blog like this one with information on where our audio book version can be found online
• ·         Add a hyperlink on your website so that it can be purchased with one click
• ·         Post updates on your social media pages
• ·         Use Google+ Hangout and Twitter chat to get the word out to your online audience; pretending that it is a new book and not just a version of the previous one

I don’t like to leave cash on the table and neither do I want to prevent the listening audience from getting a hold of such valuable information just because they don’t like to read printed books. I realized from my experience that there was a market segment that loved audio books and I was determined to serve them. 

You, too, can enjoy my audio books. It only takes two easy clicks: ONE HERE and the OTHER HERE. If you would like to solicit my copy writing and content writing service, please Click Here.