Local Businesses Need Online Content Marketing Help

There are many local businesses that are not marketing their companies online and it’s a mistake. It doesn't matter what kind of business you are in, you need to get the word out. Some people prefer to shop online and have products delivered to them instead of standing in long lines. Online marketing offers so many benefits; especially if you have both a blog and website. On your blog, you should add valuable content that will help your prospective and existing customers. This is the place where you build strong business relationships. This is where you will position yourself as the expert in your industry. This is where your clients will come when they need answers. So don’t take this for granted.

Can You Write?

Oh, so you can’t write? Well, you don’t have to be the expert writer. You can convey your thoughts to a hired writer who will do the job of writing on your behalf. All you need to do is to give the writer an idea of your voice (how you like to write) and he/she will transform it into something that you would write. Content marketing is first writing the content or have it written for you and publishing it in strategic places online. Your content has to be unique, which means, it cannot be found elsewhere on the Internet. In your article or web content, you should provide benefits, which will trigger the reader to want more information. Always put a call to action. Sometimes, people need to be told what to do. In your resource box, give the reader instructions on what to do next.

Great Content

Your content should be seen by a group of targeted people who are looking for what you have to offer. When a search includes specific keywords or keyword phrases, and the prospects land on your blog or web page, it should have exactly what the searcher needs. Be sure that you have an attention-grabbing headline on your blog or web page. You want the searcher to be curious enough to want to know more. In your content; whether it is an article or web content, I cannot say it enough - list all the benefits and value. Make it interesting and not filled with a lot of fluff. List some of the features, but don’t let all of the content be based on just the features.

Marketing Your Content

Use article directories as much as you can. Ezinearticles.com is an excellent platform for great exposure. This website already has high search engine ranking so you can ride on ‘their coat tail,’ so to speak. You must keep your blog regularly updated, which means post on a daily basis or at least three times per week. The search engines love fresh content. If you have a Twitter and Facebook account, which you should, then you need to share your content with your followers. It can go viral in a matter of minutes when your followers share it with their followers.

Conclusion

Be aware that as a local business, you may be leaving money on the table. Some of your targeted prospects can be overseas; providing a possibility for you to make money while you sleep. Get an experienced writer to put your content together and many writers also know how to market the content. Don’t underestimate your own writing abilities, but if you can’t or don’t have the time to do so, then a hired writer is the next best thing. Good luck with your business. Check out my self-published books at Amazon.com. You can also hire my writing services here.