Local Businesses Need Online Content Marketing Help

There are many local businesses that are not marketing their companies online and it’s a mistake. It doesn't matter what kind of business you are in, you need to get the word out. Some people prefer to shop online and have products delivered to them instead of standing in long lines. Online marketing offers so many benefits; especially if you have both a blog and website. On your blog, you should add valuable content that will help your prospective and existing customers. This is the place where you build strong business relationships. This is where you will position yourself as the expert in your industry. This is where your clients will come when they need answers. So don’t take this for granted.

Can You Write?

Oh, so you can’t write? Well, you don’t have to be the expert writer. You can convey your thoughts to a hired writer who will do the job of writing on your behalf. All you need to do is to give the writer an idea of your voice (how you like to write) and he/she will transform it into something that you would write. Content marketing is first writing the content or have it written for you and publishing it in strategic places online. Your content has to be unique, which means, it cannot be found elsewhere on the Internet. In your article or web content, you should provide benefits, which will trigger the reader to want more information. Always put a call to action. Sometimes, people need to be told what to do. In your resource box, give the reader instructions on what to do next.

Great Content

Your content should be seen by a group of targeted people who are looking for what you have to offer. When a search includes specific keywords or keyword phrases, and the prospects land on your blog or web page, it should have exactly what the searcher needs. Be sure that you have an attention-grabbing headline on your blog or web page. You want the searcher to be curious enough to want to know more. In your content; whether it is an article or web content, I cannot say it enough - list all the benefits and value. Make it interesting and not filled with a lot of fluff. List some of the features, but don’t let all of the content be based on just the features.

Marketing Your Content

Use article directories as much as you can. Ezinearticles.com is an excellent platform for great exposure. This website already has high search engine ranking so you can ride on ‘their coat tail,’ so to speak. You must keep your blog regularly updated, which means post on a daily basis or at least three times per week. The search engines love fresh content. If you have a Twitter and Facebook account, which you should, then you need to share your content with your followers. It can go viral in a matter of minutes when your followers share it with their followers.

Conclusion

Be aware that as a local business, you may be leaving money on the table. Some of your targeted prospects can be overseas; providing a possibility for you to make money while you sleep. Get an experienced writer to put your content together and many writers also know how to market the content. Don’t underestimate your own writing abilities, but if you can’t or don’t have the time to do so, then a hired writer is the next best thing. Good luck with your business. Check out my self-published books at Amazon.com. You can also hire my writing services here.

No Writing Credits for Ghostwriting

I started to take writing seriously when I received a book I had written for a pastor via USPS mail. I didn't see my name on the book, but instead his name was visibly apparent on the cover. I received no credits. In fact, no one knew I had written the entire book, but the pastor and myself. That is what ‘Ghostwriting’ is all about. 

Once the person solicits your writing service and you sign the contract, you have indicated that after you are paid for your services, the work no longer belongs to you. You give up sole rights to the content. Is that a good place to be? Well, if the price is right and you agree to the terms, you should have no qualms about it. 

However, in order to produce your own writing credits, it is ideal to write your own books as well. If someone were to ask you, ‘what books have you written and published for yourself,” would your answer be, ‘well, I wrote a book for such and such, but the copyrights didn't belong to me?” How would that sound? A person soliciting your writing services and wanted to know if you had written any material of your own couldn't be able to tell if you indeed wrote a book for someone else or not. You must have your own book(s) in order to be taken seriously.

That is what I did. 

You can find my books on Amazon.com, if you click the link.

As I said before, it took holding the book I had written without my name on it – to realize that I was doing myself an injustice by not writing a book for myself. So I delved into it; after convincing myself that this was the best thing to do. It took me several months to finish because writing for others was how I earned my income and time spent doing that – only afforded me little time to spend on writing my book. I finally finished my first book, “The Wounded Soul,” of which I am the proudest; not only because it was the first one, but for the first time, I held something in my hands that was mine and it HAD MY NAME ON IT! It was an exhilarating feeling; to say the least.

I felt proud to know that I created something that could actually help others. I write and publish my own books for this reason only. It is not all for the money. A lot of times, I give away my book to someone I meet as long as I know that they will appreciate my hard work and will actually read the book and not put it down to collect dust.

I still love to write for others and I know sometimes I short-change myself when it comes to payment, but if someone wants to write about a particularly good cause and I can help, I try to work out a reasonable rate and will go below my rate, if I feel that the finished content will be very important to the readers. This is how passionate I am when it comes to being involved in a good cause and getting the word out through the written word.

Writing allows me to learn so much more than I know now or knew before. It opens up a whole new world of possibilities. It sharpens my research skills and sometimes pushes me into certain industries and niches that I had never been before. I am always growing and learning and I love that!

If you own a website and need web content or an electronic book written, I would be happy to assist you. Email marketing, article writing, manuals, forum postings and web auditing are also some of my specialties. Check out my books on Amazon by clicking the link here.