When you
learn how to understand your target audience, it is the most significant factor
in strategizing your content marketing concept. If you don’t know what your
customer’s goals and interests are, then you will find it very challenging to
submit content that is engaging and that tells a story. Keep this in mind when
writing content. A reader is better able to identify with a story rather than a
concept. I am not saying our readers are not as savvy as we are, but when you
tell a story about a product, for example, rather than the features of the
product, it gives the reader a better perspective and helps the customer to
identify with the product.
Let me
explain further: I have written a book titled, “The
Man in The Shadows: He Touched Me Where It Hurt.”
Although, the title
somewhat describes what the book is about, if I were to take sections of the
book and place it in this piece of content or write a synopsis of a similar
story, I would get a better reaction from my audience. Who are my target
audience? I would say it would be parents, teenagers, young children and child
sexual abuse victims. You must first identify your audience before writing
content. Without having to place sections of my book here, I would align the
content of my book with a similar short story about a fictitious character,
Jessica.
Jessica
The loud
squeaky noise from the opening door startled Jessica and woke her from a not-so
sound sleep. Grabbing her sheets tightly with her clenched fingers, she peered
through the dark to see who it was. Adjusting her eyes to the dark was not
easy, but she could finally see the silhouette of a very tall figure in a pair
of familiar black pants and white shirt. As the figure boldly entered the room,
Jessica softly lay back down on the bed and pretended to sleep. She was hoping
that he would go away, but suddenly, she felt a well-manicured hand over her
mouth, preventing her from screaming. She tried to bite the hand while she
forced herself to look up at him. Unable to gasp with horror, she stared up at her
older cousin, Willy as he placed his index finger of his other hand over his
mouth to hush her up. Once he noticed signs of obedience, he quickly began his
planned and desensitized attack on her body. She cringed in disbelief and could
do nothing but surrender because she remembered in that moment that no one was
at home to hear any possible screams. Her parents had left for a dinner
engagement and Cousin Willy was supposed to stay at the house until they got
back. He was staying alright, but helping himself to her slender body and
childlike innocence.
The Story Alignment
Do you see
how this short synopsis about Jessica’s experience aligns to the title of my
book? That is how you should write content to feed your readers. I didn't talk
about what is in my book, other than mention that it is a similar story. I gave
the readers a sneak of what they could expect from my story. Impact your
audience – don’t believe for a second that they don’t know what to expect because
they do. If you enjoyed this short story, you will enjoy my book, “The Man in The Shadows: He Touched Me Where It
Hurt and my other book, “For The Wounded
Soul.”
Check them out by clicking the described title hyperlinks. If you
buy the first one, I will give you a free audio book download coupon to get the
other. What are you waiting for? Don’t you love an interesting story? I know
you enjoyed this one and you will enjoy the others. So act right now and CLICK HERE to buy The Man in The Shadows: He Touched
Me Where It Hurt!” Email me with proof of purchase and I will send your
free audio download coupon for “For the Wounded
Soul.”
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