No Writing Credits for Ghostwriting

I started to take writing seriously when I received a book I had written for a pastor via USPS mail. I didn't see my name on the book, but instead his name was visibly apparent on the cover. I received no credits. In fact, no one knew I had written the entire book, but the pastor and myself. That is what ‘Ghostwriting’ is all about. 

Once the person solicits your writing service and you sign the contract, you have indicated that after you are paid for your services, the work no longer belongs to you. You give up sole rights to the content. Is that a good place to be? Well, if the price is right and you agree to the terms, you should have no qualms about it. 

However, in order to produce your own writing credits, it is ideal to write your own books as well. If someone were to ask you, ‘what books have you written and published for yourself,” would your answer be, ‘well, I wrote a book for such and such, but the copyrights didn't belong to me?” How would that sound? A person soliciting your writing services and wanted to know if you had written any material of your own couldn't be able to tell if you indeed wrote a book for someone else or not. You must have your own book(s) in order to be taken seriously.

That is what I did. 

You can find my books on Amazon.com, if you click the link.

As I said before, it took holding the book I had written without my name on it – to realize that I was doing myself an injustice by not writing a book for myself. So I delved into it; after convincing myself that this was the best thing to do. It took me several months to finish because writing for others was how I earned my income and time spent doing that – only afforded me little time to spend on writing my book. I finally finished my first book, “The Wounded Soul,” of which I am the proudest; not only because it was the first one, but for the first time, I held something in my hands that was mine and it HAD MY NAME ON IT! It was an exhilarating feeling; to say the least.

I felt proud to know that I created something that could actually help others. I write and publish my own books for this reason only. It is not all for the money. A lot of times, I give away my book to someone I meet as long as I know that they will appreciate my hard work and will actually read the book and not put it down to collect dust.

I still love to write for others and I know sometimes I short-change myself when it comes to payment, but if someone wants to write about a particularly good cause and I can help, I try to work out a reasonable rate and will go below my rate, if I feel that the finished content will be very important to the readers. This is how passionate I am when it comes to being involved in a good cause and getting the word out through the written word.

Writing allows me to learn so much more than I know now or knew before. It opens up a whole new world of possibilities. It sharpens my research skills and sometimes pushes me into certain industries and niches that I had never been before. I am always growing and learning and I love that!

If you own a website and need web content or an electronic book written, I would be happy to assist you. Email marketing, article writing, manuals, forum postings and web auditing are also some of my specialties. Check out my books on Amazon by clicking the link here.

Targeting the Prospect’s Emotions

When you are writing an article, book, electronic book or web content, the prospect’s emotions should be your main target. Believe it or not, people purchase from emotions. Your content has to be focused on what they are feeling at the moment and how you can solve it. People are looking for you to solve their problems. If you can write content that speaks directly to their immediate situation and give them a reason why they should consider the solution you will be providing, you will get the sale.

The Benefits

A prospect looks for benefits of a product or service. What’s in it for me? This is the question in mind when someone comes to your website or reads your blog and articles. If you list the features of the product or service instead of the benefits it will provide to the prospect, you will lose out on a long term customer. Listing the benefits means that you are going to mention the problem first and then give the prospect the solutions that could fix the problem.

Example:

Let’s say you are selling pills for migraine headaches, your copy headline could read something like this:

Have you ever had an excruciating migraine that you just cannot get rid of?

OR

Your migraine is becoming quite unbearable in your life, isn't it?

Notice, I asked a question. By now, your visitor knows that you understand how ‘unbearable’ and ‘excruciating’ a migraine can be. Those are strong words, but they evoke emotions. Your next words, then would be, “I understand what you are going through because I know someone or I have experienced the very same thing.”

Getting Attention

Now you have their attention. What? You or someone you know has gone through the same thing? That is what the visitor is thinking. So that means you more than understand what they are feeling. You have empathy for the prospect and they can sense it through your words.

Next, you would say something like, “Yes, for years I had been searching for something that would stop this pain forever, but couldn't find it until I discovered…”

This is when you put a name to your product and now you are going to list the benefits that the product provides such as:

•         Name of product helped me and my customers to get rid of the migraines once and for all.
•          It provided the relief that I was seeking and it will do the same for you
•          No longer do I suffer from migraines. In fact, I don’t even remember having them and by this time next week, you will feel the same way I do

Humanize the Content

Now, the prospect views you as an ally and not a salesperson. You have gotten their attention because you put a human component to your product in this case. You identified with the person’s feeling because you or someone you knew was feeling pain, seeking a solution and found it. Do you think you would get the sale or a subscriber sign up after this? Of course, you would.

This is how you target someone’s emotions. You let them know that you understand and that you know exactly what they need to fix it. You are now the expert and they will trust you. In addition, you should provide honest testimonials because this does help.

Conclusion

I hope you take note of what is required to reach the targeted prospects that you are seeking. They don’t care about the product features as much. They care that you care!! Go on over to Amazon to view and purchase books that I have written. 

Writing electronic books

If you have never ventured into the electronic book market, you are leaving money on the table. For one, Kindle Publishing provides an excellent platform for selling your expertise and receiving monthly royalties for the rest of your life. You can also write and offer your ebook (electronic book) for sale on a wide range of other platforms such as Barnes and Nobles, Lulu, BookBaby, your blog, and Amazon. So why aren't you documenting what you already know and what others are searching for?

You should conduct research to see what others are looking for, but if you have knowledge of a particular subject, then you should make this your first ebook since you already have in-depth knowledge about it. People value the information that experts like you can provide. For example, if you have worked in a specific field such as building contractor, you may be able to help people seeking information on:

• How to build their first home
• What to look for when hiring a building contractor
• What licensing is required from your local municipality to build a home
• How to find a building contractor
• How much do you expect to spend in improving a basement

These are only some of the things that you can write about. If you have written various articles on topics related to your expertise, you can use each of them in different chapters of your electronic book. Once you have created your ebook, it is now time to do the marketing. If you have a Facebook or Twitter following, be sure to announce your ebook before you even finish it. When it has been completed, it is time now to write articles and post them to article directories with a link to your ebook at the end of the article. Be sure to give the reader a call to action in the resource box.

Other things to consider
Submit your ebook to all the channels that will accept your ebook, but start with Kindle Publishing. Be sure that you have a captivating cover. If you don't know how to create an ebook cover, solicit the services of a professional. It doesn't have to cost you an 'arm and a leg.' You can go to Fiverr.com and find ebook cover creators that charge a small cost of $5 to $10. It is that simple. You may have to buy an image at iStock Photo. Don't ever attempt to copy and save an image from Google Images because many of those images are copyrighted.

Conclusion
Don't let fear stop you from trying new things. Let your writing do the talking. You can use a pen name and not your real name when publishing your book to stay anonymous. You can do this and you don't even need the required expertise. Once you are good at researching and understanding certain concepts and information, you can write an electronic book that provides value to the readers. Good luck! By the way, visit my book page to see how I did it - Click MY BOOK PAGE here.