When you own
an online business, a press release is an important commodity, especially when
you have an announcement to make. A press release helps to tell the world that
you have something new, unique and worth looking at. This is the ideal way to
create a buzz in the media about your new launched product or service. The
world will know that you have something new to offer and something that you are
proud of. Not all writers or online business owners know how to write a press
release. Most turn it into an advertisement and that is something that online newspapers
and magazines don’t like. If it is done as an advertisement, it will be
rejected by the media and by consumers.
Tips of how to write a press release
A press release
is not an article or web content. It is written in a specific way. Here are
some tips:
·
Using
the customary news release format is very important. This means you should
include your full contact information at the end of the press release. You should
include a catchy headline and then write your announcement in a journalistic fashion.
If you are unsure, look at other press releases on prweb.com or hire
a writer like myself to write a winning press release for you. Leave out
the graphics and use basic fonts
·
Don’t
make the announcement about you, which means, the only place to put your name
in a press release is when you are providing a quote
·
Avoid
the superlatives: A press release should be factual so leave out the
descriptive text. Stick to the facts. Your press release should not express an
opinion. It is just an announcement. Avoid words like “amazing,” “extraordinary,”
or “revolutionary.”
Save your
press release in text format and not PDF because then someone can copy and
paste it easily. You want to make it easy for people to grab your information. Give
permission for anyone to reprint your press release as long as you are given
author credit. For example, “Cheryline Lawson supports child abuse and has
written a new book titled, “The Man in The Shadows,” where she plans to give
proceeds of the book to the Child Advocacy Group in her local area. You can
find her book on Amazon.com.”
Most people leave out the key information, which is necessary for readers to
take action.
Your Goal
If you are
announcing a new product, be sure to include the name of the product, the
price, the product features and the benefits to the consumer. Be sure to put
the press release on your website, on your blog and submit to specific media
outlets.
The goal is
to get the announcement out so that the right people will see it. You are
creating a buzz that could go viral. Follow up the press release with a tip
sheet. It is the same format, but the tip sheet includes valuable information
in bullet or numbered list. Your tip sheet will allow readers to view you
as an expert. If your tips prove to be helpful, everyone will want to buy your
product or service.
Support a
hard working writer like me by soliciting my services to write
your next press release or purchasing one of my books on Amazon.com.
Thanks for your readership!
