There
are specific techniques and resources you can use to amplify your online
business without breaking the bank. In fact, it can bring huge benefits that
could include more traffic, higher rankings in the search engine, a strong
online presence and a higher conversion rate.
Below are several small ways that you can do this:
Guest Blogging
Invite
people in your industry to contribute on related websites as guest bloggers. A
guest blogger provides free content on your behalf while receiving exposure as
a content writer. This not only provides excellent backlinks, but also
strengthens your network. Sharing content on a wide range of networks helps you
to expand your range and influence. It allows you access to a wider targeted
audience.
Populr
With
Populr, you can create a landing page for free and direct it to your main web
page. It could be used to create a product page as you are getting ready to
launch a new product. The service is integrated with analytic solutions and web
page template designs and comes with:
Drag
and drop features
Video
recording
3
domains allowed to be pointed to the account
Sharing
capabilities for documents
Tregia
Tregia
provides a free service that allows online business owners to discreetly spy on
their competition. This doesn’t mean that you are unethical, but that you want
to stay abreast of your competition so that you can expand your online
business. You have the capability to analyze your competitor’s website to learn
what testing tools are being used and the type of analytic tools which are
integrated into their website. Of course, you can use the website’s source code
to find out a lot of this, but this tool provides a condensed report.
Tweepz
Tweepz
allows you to find targeted and influential businesses on Twitter. You can use
this free service to search for related Twitter accounts existing from 2006 to
2010. It helps you to find accounts that have been long standing and
established. By this, you know that these Twitter accounts are an authority in
your industry and possibly will have a huge following.
Hootsuite
With
Hootsuite, you are able to manage a wide variety of social media channels. It
allows you to track your website across the various social media websites and
set up future automatic posts; especially when you are away on vacation or out
of the office on business. By so doing, your followers will always be updated with
fresh content while you are gone. You will be able to analyze content to see
which ones are the most popular among followers from different social media
sites.
Other things to consider
In
the past, online marketers took pride in website designs and the visitor’s site
experience. While this is still important, it is time to start creating a
visual platform with images and video marketing. This gives you the advantage
of impressing and persuading your audience. You can build your company brand
with these powerful methods and stake your claim in the marketplace where you
want to be. Check out my books here on Amazon.com. 
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