There has been a lot of discussion among online marketing
experts whether or not Google+ is actually more effective in altering the face
of SEO. Many people are still not ready to play ball. They prefer to wait and
see. One of the primary reasons for the wait is that some think that Google+ is
only being used by a small percentage of niche audience. Despite the
dubiousness, it is apparent that Google+ has taken center stage in the world of
SEO and it appears as if it will remain so for a long time to come.
Internet technology is ever evolving and that includes
the marketing strategies that businesses use to maintain dominance. No business
can expect to be successful on just their brand. It will take much more. People
want to put a human face to the business. Anonymity is no longer an accepted
protocol on the Internet. People are looking for transparency and Google+
seamlessly provides this to every brand.
Dominance
at its best
Google+ has made a tremendous impact on SEO. While
Facebook may have a superior market share, Google+ dictates SEO with its
constantly changing algorithm rules. When you create content using Google+, it
is indexed in a similar way as other pages on the Internet. However, since
Google is one of the most popular search engines of all times, it goes without
saying that content created on their platform will fare better. Any posts made
on Google+ remains there for a long time. Compared to a standard tweet, which
only receives approximately fourteen minutes of longevity, this is a major
advantage from an SEO standpoint.
Google + also provides a higher profile visibility. Once your
Google+ profile has been authenticated on web sites where you publish content,
your image will appear next to the search results; thereby, gaining more visual
attention. As specified previously, a human face offers credibility to a post
or an article on a website.
When you set up a Google+ account, you will have a chance
to write a profile or biography. Using targeted keywords, you can create
maximum visibility when potential customers conduct a search for those keywords.
Content
authority
Furthermore, Google+ is closely linked to content
authority. When you write authoritative and interesting content, Google will
give it higher profile dominance in search results. Google+ authorship will
continue to improve your search performance. So it is in your best interest to
use targeted keywords and keyword phrases in your content.
It could easily be said that Google+ is an exceptional
and emergent social network that is profoundly entrenched into the ecosystem of
the major search engine in the ecosphere. If you were to ignore it or undermine
its prominence, it may not be a very practical thing to do. In fact, if effectively
utilized, it can create new SEO opportunities for your business such as Google
Hangouts and Google Drive.
Hanging
out
Additionally, Google+ offers another useful feature,
which is Google Hangouts. It provides users with the chance to chat face to
face within the Google+ platform. You receive access to the video conferencing
tool to connect to your customers and employees. This eliminates all geographic
barriers and allows you to be more hands-on and productive.
You can conduct your weekly company meetings in Google
Hangouts. In addition, you can access the minutes for past meetings, discuss
future projects and assign new work to your team members. You can use it to
demonstrate your product or discuss your services with your potential
customers.
Within the Google+ Hangouts, you can choose a group of
fans and conduct question and answer session. You can run a contest during the
session and offer a prize to the winner. If your goal is to reach a wider
audience, you can be the host of a “Hangout on Air,” which can be recorded and
viewed on YouTube. Invite viewers to make comments or ask questions, which you
will answer using specific keywords.
Storing
and accessing documents
Google drive within the Google+ framework allows you to
store documents and share them with specific individuals. Some of these
documents could include presentations, spreadsheets, articles and even books.
Conclusion
It is obvious that Google+ has proven its incredible
capabilities for enhancing your brand. It is easy to use and provides a
streamlined method of collaboration without worrying about distance. There are
also many opportunities for search engine optimization.
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