Google+ - The New CEO of SEO and Success for Your Brand

There has been a lot of discussion among online marketing experts whether or not Google+ is actually more effective in altering the face of SEO. Many people are still not ready to play ball. They prefer to wait and see. One of the primary reasons for the wait is that some think that Google+ is only being used by a small percentage of niche audience. Despite the dubiousness, it is apparent that Google+ has taken center stage in the world of SEO and it appears as if it will remain so for a long time to come.

Internet technology is ever evolving and that includes the marketing strategies that businesses use to maintain dominance. No business can expect to be successful on just their brand. It will take much more. People want to put a human face to the business. Anonymity is no longer an accepted protocol on the Internet. People are looking for transparency and Google+ seamlessly provides this to every brand.

Dominance at its best

Google+ has made a tremendous impact on SEO. While Facebook may have a superior market share, Google+ dictates SEO with its constantly changing algorithm rules. When you create content using Google+, it is indexed in a similar way as other pages on the Internet. However, since Google is one of the most popular search engines of all times, it goes without saying that content created on their platform will fare better. Any posts made on Google+ remains there for a long time. Compared to a standard tweet, which only receives approximately fourteen minutes of longevity, this is a major advantage from an SEO standpoint.

Google + also provides a higher profile visibility. Once your Google+ profile has been authenticated on web sites where you publish content, your image will appear next to the search results; thereby, gaining more visual attention. As specified previously, a human face offers credibility to a post or an article on a website.

When you set up a Google+ account, you will have a chance to write a profile or biography. Using targeted keywords, you can create maximum visibility when potential customers conduct a search for those keywords.

Content authority

Furthermore, Google+ is closely linked to content authority. When you write authoritative and interesting content, Google will give it higher profile dominance in search results. Google+ authorship will continue to improve your search performance. So it is in your best interest to use targeted keywords and keyword phrases in your content.

It could easily be said that Google+ is an exceptional and emergent social network that is profoundly entrenched into the ecosystem of the major search engine in the ecosphere. If you were to ignore it or undermine its prominence, it may not be a very practical thing to do. In fact, if effectively utilized, it can create new SEO opportunities for your business such as Google Hangouts and Google Drive.

Hanging out

Additionally, Google+ offers another useful feature, which is Google Hangouts. It provides users with the chance to chat face to face within the Google+ platform. You receive access to the video conferencing tool to connect to your customers and employees. This eliminates all geographic barriers and allows you to be more hands-on and productive.

You can conduct your weekly company meetings in Google Hangouts. In addition, you can access the minutes for past meetings, discuss future projects and assign new work to your team members. You can use it to demonstrate your product or discuss your services with your potential customers.

Within the Google+ Hangouts, you can choose a group of fans and conduct question and answer session. You can run a contest during the session and offer a prize to the winner. If your goal is to reach a wider audience, you can be the host of a “Hangout on Air,” which can be recorded and viewed on YouTube. Invite viewers to make comments or ask questions, which you will answer using specific keywords.

Storing and accessing documents

Google drive within the Google+ framework allows you to store documents and share them with specific individuals. Some of these documents could include presentations, spreadsheets, articles and even books.

Conclusion

It is obvious that Google+ has proven its incredible capabilities for enhancing your brand. It is easy to use and provides a streamlined method of collaboration without worrying about distance. There are also many opportunities for search engine optimization. 

Is Google Hummingbird Pecking at your Content?

For online business owners, Google gave absolutely no formal notification at the launch of Google Hummingbird. Apparently, Google decided to go that route in order to handle the more complicated search queries on the Internet. What’s all the pecking about? Google is always on rapid alert – continuously making changes to its algorithm and adding new technological stuff to the already complicated learning curve. You have to be able to keep up. This new development doesn't mean that your content is in jeopardy. It only means that you have to embrace the changes, so that your potential customers can find you easier and in different ways.

With more reliance on Google, users have been searching for longer phrases, which demanded prompt results from Google instead of a range of different page results that may or may not have the answers. Therefore, Google decided to update its algorithm and call it the Hummingbird. The Hummingbird handles conversational searches in a semantic process. So rather than process queries by the corresponding words found on a stored web page, Google Hummingbird comprehends the real framework of the query and returns the exact answer.

Question and Answer Approach

You will have to make changes to your website, since it is obvious that people are seeking the precise answers to their questions. Adapting a question and answer approach means that you may have to create a FAQ page. You don’t have to rewrite your entire existing page content, but adding a FAQ page will definitely help. In addition, it would help to create “How to” articles that answer a question.

Is content still king?

Content is still king, but with Google Hummingbird, you have to write in-depth content that addresses definite needs and wants. Your content should communicate pertinence to meet the needs of your potential prospects. This means that you have to strive to be the authority or expert in your field. Regardless of what Google is looking for, you, as a business owner should strive to provide valuable content to your readers and visitors. These days, many of your prospects are capable of conducting their own search, but you want to make it easier for them by providing information that may take them longer to find or information that they can understand. They will rely on you and treat you as the ‘go to’ business when it is time to find something worthwhile. This puts you in a better position than your competitors. Google will also recognize you for it by giving you top placement over your competition.

Conclusion

The primary goal for implementing the Google Hummingbird was to understand the human need. As a content creator, you should try to give more attention to creating pages for each basic human need and the intent of your prospective customers as it relates to your products and services. In other words, you have to think ahead of the ‘what ifs.’ Begin by mapping out your potential customer’s needs and design your website and content accordingly; using the right keywords, phrases and language to address those needs. 

How to become a paid expert

So you have been working on your job as a nurse practitioner, legal assistant or marketing assistant and you decide that you have had enough and want to branch out on your own. How do you get paid for your expertise? The answer, obviously, is to become a writer or consultant. When you get paid for what you know, your skills, experience and wisdom, it can be more fulfilling than working on a 9-5 job. People will always be looking for specialized information and help. That is where you come in. You are going to be the expert that these people are seeking; locally, nationally and worldwide. The Internet is the ideal platform that you should use to allow these people the opportunity to find you.

So that is why you may need a:

·         Blog

·         Website

·         Writing abilities or outsourcing to another expert writer

·         SEO and PPC specialty, which you can also outsource

Google Helpouts

Google Helpouts is one of the new additions to Google online capabilities. The new system helps to get the word out to like-minded people. In fact, it helps you to start immediate in leveraging Google’s platform to receive the exposure that you need to share your knowledge and expertise. With that, you will generate free leads and increase traffic to your blog and/or website. Since Google Adsense, this is the ideal way to increase your bottom line using the Internet.

You will be able to connect to people who really need your help. All you need to know is how to create a video, which isn't difficult. You can solicit the help of a video creator, if you don’t know. With Google Hangout, another new Google technology, ou can become an instructor or consultant using those same your videos and charge for the time you spend sharing your knowledge and advice.

Advice

When someone is searching for information online, they are looking for someone like you who knows exactly what they want to know or learn. With your blog, you can become the expert others are looking to approach so be sure to provide quality content and write content that is question-and-answer based. Keep your blog frequently updated. You want people to see you as the expert that you are so don’t write about everything on the planet. Offer specialized information to make your blog more valuable and interesting.

Create an electronic book with the expertise that others are searching for. Providing information using this format provides another means of making money online, in addition to offering video content. Using your expertise, you can create a video tutorial for your prospects to glean more information than one video or one article would provide.

Conclusion

If you are good at writing, music, cooking, marketing, creating a website, or just about anything, you can use your knowledge to educate others and make money at the same time. So don’t procrastinate. Take action today by creating your first free blog and writing an article about something related to your field. If you want to see some of the books I have written, click “BARGAIN BOOK SALES.”