5 Small Ways to Amplify Your Business Online for Free

There are specific techniques and resources you can use to amplify your online business without breaking the bank. In fact, it can bring huge benefits that could include more traffic, higher rankings in the search engine, a strong online presence and a higher conversion rate.  Below are several small ways that you can do this:

Guest Blogging

Invite people in your industry to contribute on related websites as guest bloggers. A guest blogger provides free content on your behalf while receiving exposure as a content writer. This not only provides excellent backlinks, but also strengthens your network. Sharing content on a wide range of networks helps you to expand your range and influence. It allows you access to a wider targeted audience.

Populr

With Populr, you can create a landing page for free and direct it to your main web page. It could be used to create a product page as you are getting ready to launch a new product. The service is integrated with analytic solutions and web page template designs and comes with:

Drag and drop features

Video recording

3 domains allowed to be pointed to the account

Sharing capabilities for documents

Tregia

Tregia provides a free service that allows online business owners to discreetly spy on their competition. This doesn’t mean that you are unethical, but that you want to stay abreast of your competition so that you can expand your online business. You have the capability to analyze your competitor’s website to learn what testing tools are being used and the type of analytic tools which are integrated into their website. Of course, you can use the website’s source code to find out a lot of this, but this tool provides a condensed report.

Tweepz

Tweepz allows you to find targeted and influential businesses on Twitter. You can use this free service to search for related Twitter accounts existing from 2006 to 2010. It helps you to find accounts that have been long standing and established. By this, you know that these Twitter accounts are an authority in your industry and possibly will have a huge following.

Hootsuite

With Hootsuite, you are able to manage a wide variety of social media channels. It allows you to track your website across the various social media websites and set up future automatic posts; especially when you are away on vacation or out of the office on business. By so doing, your followers will always be updated with fresh content while you are gone. You will be able to analyze content to see which ones are the most popular among followers from different social media sites.

Other things to consider

In the past, online marketers took pride in website designs and the visitor’s site experience. While this is still important, it is time to start creating a visual platform with images and video marketing. This gives you the advantage of impressing and persuading your audience. You can build your company brand with these powerful methods and stake your claim in the marketplace where you want to be. Check out my books here on Amazon.com. 

Google+ - The New CEO of SEO and Success for Your Brand

There has been a lot of discussion among online marketing experts whether or not Google+ is actually more effective in altering the face of SEO. Many people are still not ready to play ball. They prefer to wait and see. One of the primary reasons for the wait is that some think that Google+ is only being used by a small percentage of niche audience. Despite the dubiousness, it is apparent that Google+ has taken center stage in the world of SEO and it appears as if it will remain so for a long time to come.

Internet technology is ever evolving and that includes the marketing strategies that businesses use to maintain dominance. No business can expect to be successful on just their brand. It will take much more. People want to put a human face to the business. Anonymity is no longer an accepted protocol on the Internet. People are looking for transparency and Google+ seamlessly provides this to every brand.

Dominance at its best

Google+ has made a tremendous impact on SEO. While Facebook may have a superior market share, Google+ dictates SEO with its constantly changing algorithm rules. When you create content using Google+, it is indexed in a similar way as other pages on the Internet. However, since Google is one of the most popular search engines of all times, it goes without saying that content created on their platform will fare better. Any posts made on Google+ remains there for a long time. Compared to a standard tweet, which only receives approximately fourteen minutes of longevity, this is a major advantage from an SEO standpoint.

Google + also provides a higher profile visibility. Once your Google+ profile has been authenticated on web sites where you publish content, your image will appear next to the search results; thereby, gaining more visual attention. As specified previously, a human face offers credibility to a post or an article on a website.

When you set up a Google+ account, you will have a chance to write a profile or biography. Using targeted keywords, you can create maximum visibility when potential customers conduct a search for those keywords.

Content authority

Furthermore, Google+ is closely linked to content authority. When you write authoritative and interesting content, Google will give it higher profile dominance in search results. Google+ authorship will continue to improve your search performance. So it is in your best interest to use targeted keywords and keyword phrases in your content.

It could easily be said that Google+ is an exceptional and emergent social network that is profoundly entrenched into the ecosystem of the major search engine in the ecosphere. If you were to ignore it or undermine its prominence, it may not be a very practical thing to do. In fact, if effectively utilized, it can create new SEO opportunities for your business such as Google Hangouts and Google Drive.

Hanging out

Additionally, Google+ offers another useful feature, which is Google Hangouts. It provides users with the chance to chat face to face within the Google+ platform. You receive access to the video conferencing tool to connect to your customers and employees. This eliminates all geographic barriers and allows you to be more hands-on and productive.

You can conduct your weekly company meetings in Google Hangouts. In addition, you can access the minutes for past meetings, discuss future projects and assign new work to your team members. You can use it to demonstrate your product or discuss your services with your potential customers.

Within the Google+ Hangouts, you can choose a group of fans and conduct question and answer session. You can run a contest during the session and offer a prize to the winner. If your goal is to reach a wider audience, you can be the host of a “Hangout on Air,” which can be recorded and viewed on YouTube. Invite viewers to make comments or ask questions, which you will answer using specific keywords.

Storing and accessing documents

Google drive within the Google+ framework allows you to store documents and share them with specific individuals. Some of these documents could include presentations, spreadsheets, articles and even books.

Conclusion

It is obvious that Google+ has proven its incredible capabilities for enhancing your brand. It is easy to use and provides a streamlined method of collaboration without worrying about distance. There are also many opportunities for search engine optimization. 

Is Google Hummingbird Pecking at your Content?

For online business owners, Google gave absolutely no formal notification at the launch of Google Hummingbird. Apparently, Google decided to go that route in order to handle the more complicated search queries on the Internet. What’s all the pecking about? Google is always on rapid alert – continuously making changes to its algorithm and adding new technological stuff to the already complicated learning curve. You have to be able to keep up. This new development doesn't mean that your content is in jeopardy. It only means that you have to embrace the changes, so that your potential customers can find you easier and in different ways.

With more reliance on Google, users have been searching for longer phrases, which demanded prompt results from Google instead of a range of different page results that may or may not have the answers. Therefore, Google decided to update its algorithm and call it the Hummingbird. The Hummingbird handles conversational searches in a semantic process. So rather than process queries by the corresponding words found on a stored web page, Google Hummingbird comprehends the real framework of the query and returns the exact answer.

Question and Answer Approach

You will have to make changes to your website, since it is obvious that people are seeking the precise answers to their questions. Adapting a question and answer approach means that you may have to create a FAQ page. You don’t have to rewrite your entire existing page content, but adding a FAQ page will definitely help. In addition, it would help to create “How to” articles that answer a question.

Is content still king?

Content is still king, but with Google Hummingbird, you have to write in-depth content that addresses definite needs and wants. Your content should communicate pertinence to meet the needs of your potential prospects. This means that you have to strive to be the authority or expert in your field. Regardless of what Google is looking for, you, as a business owner should strive to provide valuable content to your readers and visitors. These days, many of your prospects are capable of conducting their own search, but you want to make it easier for them by providing information that may take them longer to find or information that they can understand. They will rely on you and treat you as the ‘go to’ business when it is time to find something worthwhile. This puts you in a better position than your competitors. Google will also recognize you for it by giving you top placement over your competition.

Conclusion

The primary goal for implementing the Google Hummingbird was to understand the human need. As a content creator, you should try to give more attention to creating pages for each basic human need and the intent of your prospective customers as it relates to your products and services. In other words, you have to think ahead of the ‘what ifs.’ Begin by mapping out your potential customer’s needs and design your website and content accordingly; using the right keywords, phrases and language to address those needs. 

Choosing a Quality Writer

I am a full time Freelance Writer with more than 15 years experience in writing and editing:

• Articles
• Ebooks
• Manuals
• Web Content
• Books
• Blogging

Due to my excellent research skills and years of experience, I write on a wide range of niches such as:

• Online Marketing
• Pets
• Dental 
• Business
• Lawn Care
• Home Improvement
• Lifestyle/Travel
• Health
• Fitness
• Relationship
• Dating
• Family
• Social Issues
• Current News

And so much more...

In fact, I have gained so much insight and knowledge over the years, it has made me essentially an expert in several niches. I am also a self-published author. You can find my books at http://tinyurl.com/cplawson. Trial and error has been my friend over the years. I have also learned that in life there will be risks, tough decisions to make, and failure. With failure comes experience so don't be afraid to fail as long as you are willing to learn from it.

Choosing quality over price
There are many online businesses that want to know how to have a strong online presence. In part, you have to market your website, but quality content does play a major role. Some online business owners choose to work with writers who will accept $5 per 500-word article, but while you may be trying to stay within a budget, it can cost you more in the long run. It does no good to have an article stuffed with keywords and doesn't flow or benefit the reader. It is better to pay $15 for a 500-word article that will result in good readership, more traffic and so people can respect what you put out there.

Maintaining a Good Reputation 
An online reputation is just as important as running a business. You want your visitors and readers to see you as the expert. Once you hire a writer, he or she should write content that represents your brand. You will want to choose someone that speaks and writes native English. Of course, there are many writers from the Philippines that write good English and will accept the low price point, but their cost of living is lower than other third world countries. It may sound harsh, but it is the truth.

SEO
Search engine optimization is an important aspect of running an online business. There are companies that do offer SEO writing, but the big companies outsource their work to non-native and native English speakers. With a writer like me, you don't run that risk and you get personalized service according to your specific instructions. None of the work is outsourced. I will do everything myself. I take on the amount of work that I can manage and so your work becomes my priority. Of course, you are not going to get the $5 per 500-word price because my time is also significant and before I write an article, I will do in-depth research, which can be time consuming. Depending on your needs, pricing will start at $18 per 500-word. I will do any amount of revision you need to ensure that you get exactly what you want done.

Writing Samples
I will be posting writing samples on this blog. However, below, you will find links to samples I have already written at:
http://ezinearticles.com/?expert=Cheryline_lawson

http://www.examiner.com/article/shopping-on-a-low-budget-for-the-holidays

http://www.moneyjournal.com/lottery-payout/

http://www.moneyjournal.com/home-mortgage/

http://marketingden.net/forum/social-media-marketing-discusses/6-tips-to-effectively-marketing-using-twitter/
http://marketingden.net/forum/social-media-marketing-discusses/linking-your-twitter-facebook-and-linkedin-accounts/
http://marketingden.net/forum/internet-marketing-den/youtube-video-marketing-essentials/

http://marketingden.net/forum/social-media-marketing-discusses/making-good-use-of-linkedin-network/
http://marketingden.net/forum/internet-marketing-den/why-people-come-to-your-website/
http://marketingden.net/forum/internet-marketing-den/ways-to-improve-your-online-presence/http://marketingden.net/forum/product-creation-for-beginners/making-the-most-of-private-label-rights
http://americanlivewire.com/yosemite-wildfires-force-evacuations
http://americanlivewire.com/measles-texas-church-places-radar

Here are some samples of web pages that I worked on:

http://www.harcourts.com.au

http://www.marketinggiant.org/

http://surfacesinc.biz

http://masonrybysteve.com

http://aaaberdeenhvac.com

http://hammessandandgravel.com

http://imhvac.com

http://truth-moving.com

How to reach me
You can reach me via email at octane360@gmail.com and let me know precisely what you need done. I do check my email throughout the day and so you will get a quick response to your email. Take action today if you are looking for quality content from an expert writer. Send an email NOW!