Assessing Your SEO Checklist

When assessing your website from a standpoint of the appropriate SEO and indexing, you need to consider several things. These are not mandatory, but think seriously about them before attempting how you want to rank in the search engines. While keywords are good for search-ability and getting the right audience to your website, valuable content is also a part of the successful formula. Let’s discuss the most important things to think about.

Traffic

Everyone’s goal is to drive traffic to their website, correct? Yes, indeed! However, you don’t just want anyone visiting your website. You want targeted traffic, which means people who will likely buy from you. Traffic is not necessarily a search engine ranking issue. If your website ranking drops, it is not indicative of fewer people visiting your website. The problem could be that the search engines are not crawling your website as they should. On the other hand, your website could be crawled, but not being indexed. It could be an issue with extraction. You need to have a contingency plan in place to diagnose this issue. Start by developing a system that reports back to you. The first thing you want to know is where you rank for some of your top keywords and where you are in the SERPs. This will give you a general idea on where you rank in the search engines for certain queries.

Your Web Pages

Your web pages should be organized by categories. This means that it is in your best interest to assess the logs on your server for activities from the search engine bot. This should be done for each category. This gives you a better idea as to the extent and success at which the bots are spidering and indexing your web content. In some cases, you may find some categories getting more ‘crawl’ attention than others. The crawl rates may also vary in each category page. For example, while some pages may have a crawl rate of 100 pages each day, some may have only 10 pages each day. You should be able to view how many pages are picked up by the search engine crawlers from each category page. You should be able to tell how long the bot takes to crawl through your entire website.

Efficiency

The search engines are not going to contribute a lot of crawl time on all of your content. The efficiency of the crawl is important. If you have many web pages to be crawled, you should have your pages organized in such a way that the crawler will know which pages are most essential to crawl.  For example, let’s say you have a subscription page and error page, you don’t want to have those crawled by the search engine bot. These pages are unproductive. You want the crawler to spend more time on productive pages such as your content, about us, services and order page.

Site Maps

For each category, create xml site maps. However, be sure that these are canonical. This means that you should create site map index files that are linked to the other site maps that you have. Make sure they are submitted to Google Webmaster Central.  This will provide an accurate evaluation of the efficiency of the Google crawler on different sections of your website. Even better, you will be able to access resources and tools such as small graphs in the site map report of the Webmaster Central portal. This allows you to properly identify how much of your content has been indexed and the areas that have been crawled. For instance, if you happen to notice Google crawling only one category and only indexing portions of it, you then have a reason to look into why this is happening.

Troubleshooting

You should ensure that there is a problem with your SEO before running a report to fix the issue. So that means if you find that your pages are not being indexed as how they should, this doesn't mean that you have a major problem. Google may probably have de-indexed some of the pages on your website that are duplicated or just ineffective. Therefore, if the traffic coming from the search engine hasn't dropped, there is no significant problem.

Conclusion

There are the five solid tips on assessing your checklist from an SEO perspective. Understanding this is important to optimizing your website and making it search engine friendly. 

Google+ - The New CEO of SEO and Success for Your Brand

There has been a lot of discussion among online marketing experts whether or not Google+ is actually more effective in altering the face of SEO. Many people are still not ready to play ball. They prefer to wait and see. One of the primary reasons for the wait is that some think that Google+ is only being used by a small percentage of niche audience. Despite the dubiousness, it is apparent that Google+ has taken center stage in the world of SEO and it appears as if it will remain so for a long time to come.

Internet technology is ever evolving and that includes the marketing strategies that businesses use to maintain dominance. No business can expect to be successful on just their brand. It will take much more. People want to put a human face to the business. Anonymity is no longer an accepted protocol on the Internet. People are looking for transparency and Google+ seamlessly provides this to every brand.

Dominance at its best

Google+ has made a tremendous impact on SEO. While Facebook may have a superior market share, Google+ dictates SEO with its constantly changing algorithm rules. When you create content using Google+, it is indexed in a similar way as other pages on the Internet. However, since Google is one of the most popular search engines of all times, it goes without saying that content created on their platform will fare better. Any posts made on Google+ remains there for a long time. Compared to a standard tweet, which only receives approximately fourteen minutes of longevity, this is a major advantage from an SEO standpoint.

Google + also provides a higher profile visibility. Once your Google+ profile has been authenticated on web sites where you publish content, your image will appear next to the search results; thereby, gaining more visual attention. As specified previously, a human face offers credibility to a post or an article on a website.

When you set up a Google+ account, you will have a chance to write a profile or biography. Using targeted keywords, you can create maximum visibility when potential customers conduct a search for those keywords.

Content authority

Furthermore, Google+ is closely linked to content authority. When you write authoritative and interesting content, Google will give it higher profile dominance in search results. Google+ authorship will continue to improve your search performance. So it is in your best interest to use targeted keywords and keyword phrases in your content.

It could easily be said that Google+ is an exceptional and emergent social network that is profoundly entrenched into the ecosystem of the major search engine in the ecosphere. If you were to ignore it or undermine its prominence, it may not be a very practical thing to do. In fact, if effectively utilized, it can create new SEO opportunities for your business such as Google Hangouts and Google Drive.

Hanging out

Additionally, Google+ offers another useful feature, which is Google Hangouts. It provides users with the chance to chat face to face within the Google+ platform. You receive access to the video conferencing tool to connect to your customers and employees. This eliminates all geographic barriers and allows you to be more hands-on and productive.

You can conduct your weekly company meetings in Google Hangouts. In addition, you can access the minutes for past meetings, discuss future projects and assign new work to your team members. You can use it to demonstrate your product or discuss your services with your potential customers.

Within the Google+ Hangouts, you can choose a group of fans and conduct question and answer session. You can run a contest during the session and offer a prize to the winner. If your goal is to reach a wider audience, you can be the host of a “Hangout on Air,” which can be recorded and viewed on YouTube. Invite viewers to make comments or ask questions, which you will answer using specific keywords.

Storing and accessing documents

Google drive within the Google+ framework allows you to store documents and share them with specific individuals. Some of these documents could include presentations, spreadsheets, articles and even books.

Conclusion

It is obvious that Google+ has proven its incredible capabilities for enhancing your brand. It is easy to use and provides a streamlined method of collaboration without worrying about distance. There are also many opportunities for search engine optimization. 

How to become a paid expert

So you have been working on your job as a nurse practitioner, legal assistant or marketing assistant and you decide that you have had enough and want to branch out on your own. How do you get paid for your expertise? The answer, obviously, is to become a writer or consultant. When you get paid for what you know, your skills, experience and wisdom, it can be more fulfilling than working on a 9-5 job. People will always be looking for specialized information and help. That is where you come in. You are going to be the expert that these people are seeking; locally, nationally and worldwide. The Internet is the ideal platform that you should use to allow these people the opportunity to find you.

So that is why you may need a:

·         Blog

·         Website

·         Writing abilities or outsourcing to another expert writer

·         SEO and PPC specialty, which you can also outsource

Google Helpouts

Google Helpouts is one of the new additions to Google online capabilities. The new system helps to get the word out to like-minded people. In fact, it helps you to start immediate in leveraging Google’s platform to receive the exposure that you need to share your knowledge and expertise. With that, you will generate free leads and increase traffic to your blog and/or website. Since Google Adsense, this is the ideal way to increase your bottom line using the Internet.

You will be able to connect to people who really need your help. All you need to know is how to create a video, which isn't difficult. You can solicit the help of a video creator, if you don’t know. With Google Hangout, another new Google technology, ou can become an instructor or consultant using those same your videos and charge for the time you spend sharing your knowledge and advice.

Advice

When someone is searching for information online, they are looking for someone like you who knows exactly what they want to know or learn. With your blog, you can become the expert others are looking to approach so be sure to provide quality content and write content that is question-and-answer based. Keep your blog frequently updated. You want people to see you as the expert that you are so don’t write about everything on the planet. Offer specialized information to make your blog more valuable and interesting.

Create an electronic book with the expertise that others are searching for. Providing information using this format provides another means of making money online, in addition to offering video content. Using your expertise, you can create a video tutorial for your prospects to glean more information than one video or one article would provide.

Conclusion

If you are good at writing, music, cooking, marketing, creating a website, or just about anything, you can use your knowledge to educate others and make money at the same time. So don’t procrastinate. Take action today by creating your first free blog and writing an article about something related to your field. If you want to see some of the books I have written, click “BARGAIN BOOK SALES.”

Choosing a Quality Writer

I am a full time Freelance Writer with more than 15 years experience in writing and editing:

• Articles
• Ebooks
• Manuals
• Web Content
• Books
• Blogging

Due to my excellent research skills and years of experience, I write on a wide range of niches such as:

• Online Marketing
• Pets
• Dental 
• Business
• Lawn Care
• Home Improvement
• Lifestyle/Travel
• Health
• Fitness
• Relationship
• Dating
• Family
• Social Issues
• Current News

And so much more...

In fact, I have gained so much insight and knowledge over the years, it has made me essentially an expert in several niches. I am also a self-published author. You can find my books at http://tinyurl.com/cplawson. Trial and error has been my friend over the years. I have also learned that in life there will be risks, tough decisions to make, and failure. With failure comes experience so don't be afraid to fail as long as you are willing to learn from it.

Choosing quality over price
There are many online businesses that want to know how to have a strong online presence. In part, you have to market your website, but quality content does play a major role. Some online business owners choose to work with writers who will accept $5 per 500-word article, but while you may be trying to stay within a budget, it can cost you more in the long run. It does no good to have an article stuffed with keywords and doesn't flow or benefit the reader. It is better to pay $15 for a 500-word article that will result in good readership, more traffic and so people can respect what you put out there.

Maintaining a Good Reputation 
An online reputation is just as important as running a business. You want your visitors and readers to see you as the expert. Once you hire a writer, he or she should write content that represents your brand. You will want to choose someone that speaks and writes native English. Of course, there are many writers from the Philippines that write good English and will accept the low price point, but their cost of living is lower than other third world countries. It may sound harsh, but it is the truth.

SEO
Search engine optimization is an important aspect of running an online business. There are companies that do offer SEO writing, but the big companies outsource their work to non-native and native English speakers. With a writer like me, you don't run that risk and you get personalized service according to your specific instructions. None of the work is outsourced. I will do everything myself. I take on the amount of work that I can manage and so your work becomes my priority. Of course, you are not going to get the $5 per 500-word price because my time is also significant and before I write an article, I will do in-depth research, which can be time consuming. Depending on your needs, pricing will start at $18 per 500-word. I will do any amount of revision you need to ensure that you get exactly what you want done.

Writing Samples
I will be posting writing samples on this blog. However, below, you will find links to samples I have already written at:
http://ezinearticles.com/?expert=Cheryline_lawson

http://www.examiner.com/article/shopping-on-a-low-budget-for-the-holidays

http://www.moneyjournal.com/lottery-payout/

http://www.moneyjournal.com/home-mortgage/

http://marketingden.net/forum/social-media-marketing-discusses/6-tips-to-effectively-marketing-using-twitter/
http://marketingden.net/forum/social-media-marketing-discusses/linking-your-twitter-facebook-and-linkedin-accounts/
http://marketingden.net/forum/internet-marketing-den/youtube-video-marketing-essentials/

http://marketingden.net/forum/social-media-marketing-discusses/making-good-use-of-linkedin-network/
http://marketingden.net/forum/internet-marketing-den/why-people-come-to-your-website/
http://marketingden.net/forum/internet-marketing-den/ways-to-improve-your-online-presence/http://marketingden.net/forum/product-creation-for-beginners/making-the-most-of-private-label-rights
http://americanlivewire.com/yosemite-wildfires-force-evacuations
http://americanlivewire.com/measles-texas-church-places-radar

Here are some samples of web pages that I worked on:

http://www.harcourts.com.au

http://www.marketinggiant.org/

http://surfacesinc.biz

http://masonrybysteve.com

http://aaaberdeenhvac.com

http://hammessandandgravel.com

http://imhvac.com

http://truth-moving.com

How to reach me
You can reach me via email at octane360@gmail.com and let me know precisely what you need done. I do check my email throughout the day and so you will get a quick response to your email. Take action today if you are looking for quality content from an expert writer. Send an email NOW!