For online business
owners, Google gave absolutely no formal notification at the launch of Google
Hummingbird. Apparently, Google decided to go that route in order to handle the
more complicated search queries on the Internet. What’s all the pecking about?
Google is always on rapid alert – continuously making changes to its algorithm
and adding new technological stuff to the already complicated learning curve.
You have to be able to keep up. This new development doesn't mean that your content is in jeopardy. It only means that you have to embrace the changes, so
that your potential customers can find you easier and in different ways.
With more reliance on
Google, users have been searching for longer phrases, which demanded prompt
results from Google instead of a range of different page results that may or
may not have the answers. Therefore, Google decided to update its algorithm and
call it the Hummingbird. The Hummingbird handles conversational searches in a
semantic process. So rather than process queries by the corresponding words
found on a stored web page, Google Hummingbird comprehends the real framework
of the query and returns the exact answer.
Question and Answer Approach
You will have to make
changes to your website, since it is obvious that people are seeking the precise
answers to their questions. Adapting a question and answer approach means that
you may have to create a FAQ page. You don’t have to rewrite your entire existing
page content, but adding a FAQ page will definitely help. In addition, it would
help to create “How to” articles that answer a question.
Is content still
king?
Content is still
king, but with Google Hummingbird, you have to write in-depth content that
addresses definite needs and wants. Your content should communicate pertinence
to meet the needs of your potential prospects. This means that you have to
strive to be the authority or expert in your field. Regardless of what Google
is looking for, you, as a business owner should strive to provide valuable content
to your readers and visitors. These days, many of your prospects are capable of
conducting their own search, but you want to make it easier for them by
providing information that may take them longer to find or information that
they can understand. They will rely on you and treat you as the ‘go to’
business when it is time to find something worthwhile. This puts you in a
better position than your competitors. Google will also recognize you for it by
giving you top placement over your competition.
Conclusion
The primary goal for
implementing the Google Hummingbird was to understand the human need. As a
content creator, you should try to give more attention to creating pages for
each basic human need and the intent of your prospective customers as it
relates to your products and services. In other words, you have to think ahead of
the ‘what ifs.’ Begin by mapping out your potential customer’s needs and design
your website and content accordingly; using the right keywords, phrases and
language to address those needs.
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